TDS — Trades Development Systems — The Modern Growth System for the Trades
The Modern Growth System for the Trades

Helping Lumberyards Become The Place Builders Learn

TDS helps lumberyards and trade suppliers grow contractor loyalty, increase product adoption, train sales teams, and become the educational hub of their local market.

The Problem

The Industry Changed. Most Yards Haven't.

Builders learn on social

Younger builders are learning their craft from social media — not the supply counter.

They want hands-on

Contractors want hands-on education they can see, touch, and apply on the jobsite.

Premium needs explaining

Premium products require explanation. Without it, they sit on the shelf.

Adoption gap

Manufacturers need better product adoption and a channel that actually drives it.

Sales teams stretched

Sales teams are overloaded and undertrained to explain new systems and upgrades.

Stuck competing on price

Most yards still compete on price, convenience, foot traffic, and availability.

The Process

What a TDS Implementation Looks Like

A repeatable system that turns your yard into a destination for builder education.

01

Marketing & Onboarding

We work with your local team on flyers, phone calls, emails, outreach, cash account offers, credit account signups, giveaways, discounts, and event incentives.

02

Live Contractor Event

We bring builders into the yard for a high-energy, hands-on day built around your products and your team.

Live product demosFraming walk-throughsInstall educationTool demosBuilder Q&ALunch-and-learnContractor networkingGiveawaysBrand activationsSales team education
03

Content & Follow-Up

Turn the event into social content, builder trust, sales conversations, and repeat engagement.

The Solution

The TDS Solution

Five systems that move your yard from price competition to market authority.

Education

Hands-on builder training and product demonstrations.

Engagement

Monthly or quarterly live events that bring contractors into the yard.

Sales Training

Helping inside sales teams explain products, systems, and premium upgrades with confidence.

Content Creation

Training your staff to create organic content that drives foot traffic and builds trust.

Market Positioning

Become known locally as: the place builders learn and are treated like family.

Training Tiers

Built for Every Level of the Crew

From the front office to the first day on site — structured training for everyone who moves your product.

1
Tier 1

Owners, Sales Teams, Project Managers

Selling betterQuoting betterLead generationSocial media marketingLeadershipSoftware implementationWorkflow management
2
Tier 2

Foremen, Labor Leads, High-Level Laborers

LeadershipWorkflowMaterial orderingWaste reductionProduct adoptionBuilding techniquesSkilled craftsmanship
3
Tier 3

New Hires & General Laborers

CuttingMeasuringSpeed square skillsJobsite prepCleanupWorkflowReading job progressStaying one step ahead
Founding Partners

Founding Partner Benefits

Lock in the strongest terms we'll ever offer while we build the TDS network together.

Live builder education events
Sales team training
Professional content creation
Local market positioning
Contractor engagement systems
Direct access to TDS
Reduced early-access pricing
Priority scheduling
Featured case study exposure
Preferred manufacturer collaboration
Why This Works

Contractors Don't Want More Ads.

Real information.Real applications.Real demonstrations.Real relationships.

Education is how sales are made. TDS bridges the gap between suppliers, contractors, and manufacturers through education-first engagement.

The Founder

About Jon Dawson

Jon Dawson on a Texas ranch jobsite

Jon Dawson is a builder, contractor, sales-driven marketer, and construction content creator focused on improving building practices across the trades industry.

0M+
Combined audience
National
Live demos
Major
Building brand partnerships
Real
Jobsite education

TDS was created to bring that same education-first approach directly to lumberyards and trade suppliers across the country.

Beta Rollout

Founding Partner Spots Are Limited

We are currently selecting a limited number of founding partners for the TDS beta rollout.